60 Seconds With

60 SECONDS WITH JUSTIN LINNEY, CREATIVE DIRECTOR OF LINNEYS JEWELLERY

Linneys is a family owned manufacturing jeweller established in 1972, with a fully equipped design studio located in Western Australia. Combining traditional goldsmithing techniques with advanced modern technology, the Linneys design studio transforms raw precious metals, sparkling gems and lustrous pearls into wearable works of art.

We speak to Creative Director Justin Linney – who leads Linneys bold, contemporary style – about the advantages of being a family business, plus the challenging and rewarding moments along the way.

What do you believe is the family business advantage?

Being passionate and invested in the business means you are constantly striving to exceed customer expectations. When your name is on the front door it is personal and in the same way you feel when you are hosting guests at your house, I feel like I’m welcoming customers into my second home and because of this I want to make sure they have an enjoyable experience. Also, being flexible and able to adapt to change is a family business advantage. The market is evolving so quickly and it’s important to be one step ahead.

What has been the most challenging time working in the family business?

Being able to separate family from business is always difficult, especially at family dinners. The business is so intertwined with the family so conversation around the table always has a tendency to gravitate back to work. There is also pressure to always set the example for the other staff and that you are making the right decisions for the business.

What has been the most rewarding?

Being awarded the 2019 Hall of Fame award for Family Business Australia. I feel like this award equally acknowledges the work my father Alan has put into making Linneys what it is today, and the achievements of the second generation and how the succession planning is setting us up for continued success.

What’s the legacy you want to leave behind?

Quality, creative jewellery and exceptional service.

If you could give one piece of advice for those building a brand, what would it be?

Be prepared to change and adapt to suit the market but always stay focused on the core objectives.

Words: Jodie de Vries
Photography: Supplied by Linneys Jewellery

OTHER STORIES

The Inside Story

OLLI ELLA – TWO SISTERS WHO NEVER QUITE GREW OUT OF BEING KIDS

Spend time with Chloe and Olivia Brookman – the two founders of Olli Ella. These sisters combine their nomadic lifestyle, playful, carefree aesthetic and quest for functionality in their sustainably made homewares, apparel, children’s products and toy collection.

read more
The Inside Story

HOW A TINY MUESLI COMPANY BECAME A GLOBAL SUCCESS

Carman’s is the only brand showing consistent growth in the breakfast category and a much-loved icon. Here, founder Carolyn Creswell shares her incredible story.

read more
The Inside Story

A SLOW BURN ROMANCE BIRTHS A FAST GROWING CANDLE COMPANY

When Winnie and Rik finally started dating, after a year of ‘friendship zone’, they didn’t realise that their coming together was also the birth of one of Australia’s most respected artisans brands.

read more